George & Willy Guide Highlights Six Retail Display Strategies to Lift In-Store Sales

George & Willy's retail display guide outlines six merchandising strategies aimed at lifting in-store sales, citing that over 70% of purchasing decisions occur inside the store. The guide reports that special display boxes raised sales by 80% to 478%, cross merchandising drove up to 30% revenue growth, and digital displays increased foot traffic by about 17% and sales by 30% on average. It also states that products at eye level see a 35% higher selection rate than those on lower shelves.