Taktiful's Eric Vessels Highlights Wide-Format Embellishment as Higher-Margin Differentiator on The Broadcast

Eric Vessels, chief experience officer at Taktiful, told The Broadcast that embellishment can differentiate wide-format production and open higher-margin opportunities. He also discussed "The One," a print industry association committed to mental health. The episode covers the value era of embellishment, tactile advantages, and training-driven profit.