George & Willy Guide Sets IP65, 2,500-Nit Brightness and Thermal Management Specs for Outdoor Electronic Message Signs

George & Willy's 2026 guide specifies that outdoor electronic message signs require an IP65 or higher ingress protection rating to seal against dust and direct water jets. It recommends a minimum of 1,500 nits for shaded or semi-outdoor areas and 2,500 nits or more for direct sunlight, with active cooling, integrated heaters and filtered ventilation to manage heat, condensation and freezing.