ISA and Local Sign Companies Win Rockville Sign Code Rewrite Allowing Electronic Message Centers and Preserving Internally Illuminated Freestanding Signs

ISA and a coalition of sign companies and local businesses shaped Rockville, Maryland's zoning rewrite so electronic message centers previously prohibited from right-of-way visibility are now allowed, and a proposed ban on new internally illuminated freestanding signs was removed before becoming law. ISA was alerted in early June 2025 by a member company and engaged over a year, drafting comments and joining the Rockville Chamber of Commerce. Rockville had not updated its zoning ordinance in 17 years.